Nothing is a London-based smartphone manufacturing company. It was founded by Carl Pei, the co-founder of the Chinese smartphone maker OnePlus. This company deserves to be included among the good tech companies in a very short time. This company came into the news as soon as it unveiled its top-of-the-line smartphone because the concept of the phone was very unique. Let us know whether the nothing phone company is following the footprint of OnePlus’s launching pattern and strategy.
If we take a look at the early history of OnePlus and look at its phone launching pattern, we will find that OnePlus used top-of-the-line hardware in its first two devices i.e. OnePlus 1 and OnePlus 2 were presented like flagships. Which gained a good appreciation in the market and the pricing of these android flagship devices was kept at a good cut compared to Samsung thereby providing people with good flagship Android phones in the market at lower prices. After that, the company launched its third smartphone OnePlus X. It was a budget smartphone and but looked like a premium smartphone.
The Nothing Phone unveiled its first smartphone device, Nothing Phone (1), which was successful in providing a unique design with flagship hardware, thereby gaining the company’s hold and identity in the market. After this, the company is working on further improving the Nothing Phone (2). This device was also unveiled as a flagship phone, which managed to give a tough competition to other flagship devices available in the market. The Nothing Phone (2) is made available with great camera quality, best display and Snapdragon 8 series chipset at a very aggressive price. now, two flagship devices have been launched by Nothing Phone and the company is soon going to launch Nothing Phone 2a which will be a budget phone.
If you have read the phone launching pattern of OnePlus and Nothing phone in the above mentioned article, then both the companies launched their first two smartphones with flagship hardware and the third smartphone will be launched as a budget smartphone, also both the companies has the same co-founder, so the Nothing phone will largely follow the footsteps of OnePlus in the future.